Standardizing the human component of services: the impact of service rules on customer-perceived service quality and trust
| Author: | Thorsten Hennig-Thurau, Michael PaulORCiDGND |
|---|---|
| Frontdoor URL | https://opus.bibliothek.uni-augsburg.de/opus4/55715 |
| ISBN: | 0-87757-327-1OPAC |
| Parent Title (English): | AMA Summer Educators' Conference 2007: Enhancing Knowledge Development in Marketing; Proceedings of a meeting held 3-6 August 2007, Washington, DC |
| Publisher: | American Marketing Association (AMA) |
| Place of publication: | Chicago, IL |
| Editor: | J. Mohr |
| Type: | Part of a Book |
| Language: | English |
| Date of Publication (online): | 2019/06/07 |
| Year of first Publication: | 2007 |
| Publishing Institution: | Universität Augsburg |
| Release Date: | 2019/06/24 |
| First Page: | 20 |
| Last Page: | 21 |
| Series: | AMA Educators Proceedings ; 18 |
| Institutes: | Wirtschaftswissenschaftliche Fakultät |
| Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre | |
| Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre / Lehrstuhl für Value Based Marketing |
