The impact of multichannel assortment integration on customer choice
| Author: | Oliver Emrich, Michael PaulORCiDGND, Thomas Rudolph |
|---|---|
| Frontdoor URL | https://opus.bibliothek.uni-augsburg.de/opus4/55546 |
| ISBN: | 087757-347-6OPAC |
| Parent Title (English): | AMA Summer Educators Conference 2011: Delivering Value in Turbulent Times; Proceedings of a meeting held 5-7 August 2011, San Francisco, California, USA |
| Publisher: | American Marketing Association (AMA) |
| Place of publication: | Chicago, IL |
| Editor: | Stephanie M. Noble, Charles H. Noble |
| Type: | Part of a Book |
| Language: | English |
| Date of Publication (online): | 2019/06/05 |
| Year of first Publication: | 2011 |
| Publishing Institution: | Universität Augsburg |
| Release Date: | 2019/06/24 |
| First Page: | 326 |
| Last Page: | 327 |
| Series: | AMA Educators Proceedings ; 22 |
| Institutes: | Wirtschaftswissenschaftliche Fakultät |
| Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre | |
| Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre / Lehrstuhl für Value Based Marketing |
