The development of a typology for voices in marketing communications [Abstract]
| Author: | Maximilian BruderORCiDGND, Michael PaulORCiDGND |
|---|---|
| Frontdoor URL | https://opus.bibliothek.uni-augsburg.de/opus4/106802 |
| URL: | https://proceedings.emac-online.org/index.cfm?abstractid=A2022-107759&The%20development%20of%20a%20typology%20for%20voices%20in%20market |
| ISSN: | 2709-1589OPAC |
| Parent Title (English): | Proceedings of the 51st Annual European Marketing Academy Conference (EMAC), Budapest, Hungary, May 24-27, 2022 |
| Publisher: | European Marketing Academy |
| Place of publication: | Brussels |
| Type: | Conference Proceeding |
| Language: | English |
| Date of Publication (online): | 2023/08/16 |
| Year of first Publication: | 2022 |
| Publishing Institution: | Universität Augsburg |
| Release Date: | 2023/08/17 |
| First Page: | A2022-107759 |
| Institutes: | Wirtschaftswissenschaftliche Fakultät |
| Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre | |
| Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre / Lehrstuhl für Value Based Marketing |
