Channel-based price differentiation: does it affect customer retention and is it feasible for mobile communications retailer?
| Author: | Michael PaulORCiDGND, Julia Beckmann |
|---|---|
| Frontdoor URL | https://opus.bibliothek.uni-augsburg.de/opus4/55545 |
| ISBN: | 0-87757-348-4OPAC |
| Parent Title (English): | AMA Winter Educators' Conference 2012: Marketing Theory and Applications; Proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA |
| Publisher: | American Marketing Association |
| Place of publication: | Chicago, IL |
| Editor: | Sundar Bharadwaj, John Hulland |
| Type: | Part of a Book |
| Language: | English |
| Date of Publication (online): | 2019/06/05 |
| Year of first Publication: | 2012 |
| Publishing Institution: | Universität Augsburg |
| Release Date: | 2019/06/24 |
| First Page: | 131 |
| Last Page: | 132 |
| Series: | AMA Educators Proceedings ; 23 |
| Institutes: | Wirtschaftswissenschaftliche Fakultät |
| Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre | |
| Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre / Lehrstuhl für Value Based Marketing |
