The impact of societal conditions on migrants' consumer acculturation prospects [Extended Abstract]
Author: | Sonja N. KraljGND, Michael PaulORCiDGND |
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URN: | urn:nbn:de:bvb:384-opus4-978460 |
Frontdoor URL | https://opus.bibliothek.uni-augsburg.de/opus4/97846 |
URL: | https://www.acrwebsite.org/web/conferences/north-american-conference |
ISBN: | 978-0-915552-82-5OPAC |
Parent Title (English): | 52nd Association for Consumer Research Conference (ACR), October 28-30, 2021, Seattle, WA, USA |
Publisher: | Association for Consumer Research |
Place of publication: | Duluth, MN |
Editor: | Tonya Williams Bradford, Anat Keinan, Matthew Thomson |
Type: | Conference Proceeding |
Language: | English |
Year of first Publication: | 2021 |
Release Date: | 2022/09/16 |
First Page: | 336 |
Last Page: | 337 |
Series: | Advances in Consumer Research ; XLIX |
Institutes: | Wirtschaftswissenschaftliche Fakultät |
Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre | |
Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre / Lehrstuhl für Value Based Marketing |