What's the sound of your brand? Development and validation of a voice typology
| Author: | Maximilian BruderORCiDGND, Michael PaulORCiDGND |
|---|---|
| Frontdoor URL | https://opus.bibliothek.uni-augsburg.de/opus4/106715 |
| URL: | https://www.ama.org/wp-content/uploads/2022/09/Summer-AMA-cover-and-front-matter-corrected-merged-1.pdf |
| ISBN: | 978-0-87757-014-1OPAC |
| Parent Title (English): | AMA Summer Academic Conference 2022 - Light in the Darkness: Marketing's Role in Driving Positive Change, held 9 August 2022, online and 12-14 August 2022, Chicago, Illinois, USA |
| Publisher: | American Marketing Association |
| Place of publication: | New York, NY |
| Editor: | Andrea Godfrey Flynn, Ravi Prakash Mehta, Cinthia Satornino |
| Type: | Conference Proceeding |
| Language: | English |
| Year of first Publication: | 2022 |
| Release Date: | 2023/08/10 |
| First Page: | 264 |
| Last Page: | 266 |
| Series: | AMA Educators Proceedings ; 33 |
| Institutes: | Wirtschaftswissenschaftliche Fakultät |
| Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre | |
| Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre / Lehrstuhl für Value Based Marketing |
