The development of a typology for voices in marketing communications [Abstract]
Author: | Maximilian BruderORCiDGND, Michael PaulORCiDGND |
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Frontdoor URL | https://opus.bibliothek.uni-augsburg.de/opus4/106802 |
URL: | https://proceedings.emac-online.org/index.cfm?abstractid=A2022-107759&The%20development%20of%20a%20typology%20for%20voices%20in%20market |
ISSN: | 2709-1589OPAC |
Parent Title (English): | Proceedings of the 51st Annual European Marketing Academy Conference (EMAC), Budapest, Hungary, May 24-27, 2022 |
Publisher: | European Marketing Academy |
Place of publication: | Brussels |
Type: | Conference Proceeding |
Language: | English |
Year of first Publication: | 2022 |
Release Date: | 2023/08/17 |
First Page: | A2022-107759 |
Institutes: | Wirtschaftswissenschaftliche Fakultät |
Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre | |
Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre / Lehrstuhl für Value Based Marketing |