Voices of marketing communications: exploratory development and validation of a voice typology [Extended Abstract]
| Author: | Maximilian BruderORCiDGND, Michael PaulORCiDGND |
|---|---|
| Frontdoor URL | https://opus.bibliothek.uni-augsburg.de/opus4/106803 |
| URL: | https://www.ama.org/wp-content/uploads/2022/02/2022-AMA-Winter-Conference-Proceedings-2.pdf |
| ISBN: | 978-0-87757-012-7OPAC |
| Parent Title (English): | AMA Winter Academic Conference 2022: Reconnecting and Reconceiving the Marketplace, held 10-11 February 2022, online and 18-20 February 2022, Las Vegas, Nevada, USA |
| Publisher: | American Marketing Association (AMA) |
| Place of publication: | Chicago, IL |
| Editor: | Ashlee Humphreys, Grant Packard, Katrijn Gielens |
| Type: | Conference Proceeding |
| Language: | English |
| Year of first Publication: | 2022 |
| Release Date: | 2023/08/17 |
| First Page: | 173 |
| Last Page: | 175 |
| Series: | AMA Educators Proceedings ; 33 |
| Institutes: | Wirtschaftswissenschaftliche Fakultät |
| Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre | |
| Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre / Lehrstuhl für Value Based Marketing |
